Current Situation of China's door market

    1. And other industries, in recent years, an increasingly competitive category of industry companies, the market is further broken down, a variety of large and small companies have mounted the stage, want to share.

    2. Among the many door companies, each company's capacity, capital and other aspects of uneven development, capacity varied.

    3. Door market to a buyer's market transformation, became the first customer demand, customer requirements and continually update and change.

    4. Door consumer attitudes change.

    Door problem companies need to improve

    1. Some of the company's investment and industrial doors, design, market development of the blind state. On the one hand, not based on the market, the pursuit of further improvement of product quality, blind in accordance with the wishes of their own ideas, for there is no planning of production; the other hand, the so-called unilateral conduct their own advertising, marketing, such activities are carried out, sometimes reached your product to increase sales and market expansion. However, this expansion is only a short-term behavior, after saturation in the market will stand out all the crux of the problem, while others campaign blindness, non-professional does not play the desired effect. The outcome of this situation occurs, first of all, the product stays in a certain quantitative sales above this amount in order to further the expansion of the above, it is difficult; In addition, product sales depends heavily on the familiar customer base "is also and old customers "and the surrounding community brought about by a circle, and the expansion of new customer groups have opened up the situation.

    2. Door company does not have a good market position. How companies in the market for a position like? What a fixed customer base and potential customer base? Mastery of these materials, the use of not very good.

    3. The brand concept of the weak. Door to a certain time which, to some extent to do good, but long on? Clients one day a company would have tired of the fixed products, and markets have always come from behind competitors in this situation, how to obtain long-term development of the company, how to survive in the market and can grow? how to do in the market is always above the first, second, "a lion" mean?

    4. New product development cycle is longer, less ability to adapt to the market. Thus, the development of new product development steps to keep up with the market.

    5. Blindness campaign, one-sided, non-programmatic and long-term persistence.

    Although most of the company attaches importance to the effectiveness of advertising, but they do not find ads in the door more accurate type of market entry point for enterprises in the minds of consumers did not help form a unified image.

    Recommendations door market operation

    1. Market repositioning

    In this case, should reposition the company to form a new concept of operations, mining, open up new markets.

    2. Brand

    The ultimate development of the company way back, is the product, company into a brand, and gradually form brand, economies of scale.

    3. Cooperation

    Looking for strong partners for cooperation (including advertising, real estate companies, marketing firms and other companies and even the door), in order to be able to do resource sharing, and was a win-win, long-term development effectiveness.

    4. Marketing

    The new packaging of the product to ensure the effectiveness of advertising campaigns, targeted specifically to the characteristics of product marketing.

    5. To accelerate the development of new products

    Accelerate new product development, promotion speed, adaptation, leading the rhythm of development of the market.

    6. Long-term development strategy

    After careful market analysis, surveys, assistance in professional firms, import CI (corporate identity system), to identify, establish their own corporate culture, develop a good environment for the development, operation mechanism.